Top tips on getting the word out
Word of mouth
Word of mouth is one of the most effective kinds of promotion, so tell everyone in your neighbourhood, social club, gym or office what you’re doing and why.
Put notices in your staff or social group newsletter and use the Cancer Research UK branded poster in your fundraising pack to promote your event on community news boards and anywhere else you can think of.
Email
Send an email to your friends and colleagues asking for support. Remember to let them know why their support is so important and how they can sponsor you (include the link to your online fundraising page if you have one).
Add a personal touch by following up emails with a phone call or in person and keep people updated on your progress.
Social networks
Facebook and Twitter are a great way to tell people about your event and encourage them to raise money for our life-saving work. Remember to:
- Post a link to your fundraising page on your personal profile.
- Let all your friends know why you're fundraising and how they can help.
- Keep your friends updated on your fundraising progress.
Get noticed in local media
Contacting your local media is a great way to spread the word and attract more support. We’ve got lots of tools to make getting noticed even easier.
- Read our guide to working with local media (PDF, 96KB) to get started
- Use our handy press release templates – they’re ready for you to customise and send to your local paper, radio or TV station:
- Charity head shave press release template (Doc, 38KB)
- Cycle challenge press release template (Doc, 38KB)
- Coffee morning press release template (Doc, 37KB)
- Three peaks challenge press release template (Doc, 39KB)
- Land’s End to John O’Groats Cycle press release template (Doc, 39KB)
- Schools fundraising activities press release template (Doc, 37KB)
... share your favourite fundraising experiences to help spread the word.