Cause Related Marketing can drive sales, support your brand strategy and mobilise your consumers to support our cause.
As ethical consumerism gains pace we recognise there are great opportunities to develop campaigns and promotions to harness the public's increasing desire to give to charity.
Working with Cancer Research UK's experienced partnerships team can help you to:
- Increase sales
- Enhance consumer loyalty and emotional engagement with your brand
- Provide differentiation from competitors
- Enhance your corporate image
- Drive PR and create media cut through
- Reinforce your credentials as a socially responsible brand
- Engage new audiences, both niche and mass market
We use our experience to tailor each campaign to meet your specific business objectives, making raising money simple and straightforward.
Why support Cancer Research UK through CRM?
- Our cause will resonate strongly with almost every one of your customers
- Benefit from a partnership with the nation's "most loved" charity brand (Marketing magazine, 2008)
- CRM campaigns work – they can drive sales and have a positive impact on how your customers relate to and perceive your brand
- CRM campaigns can have a greater impact on loyal customer spend than more conventional point of sale promotions (Business in the Community, 2007)
- 7 out of 10 consumers who had participated in a CRM programme reported a positive impact on their behaviour or perceptions. Almost half said that they had switched brands, increased their usage of a brand, trialled or made enquiries about new products as a result of participating (Business in the Community, 2007
"In this, our fourth year of fundraising, we're still committed to making a difference. After last year's fantastic response to our product range, this year we've introduced an even bigger and better range, which I'm sure will be appreciated by all Cancer Research UK supporters"
Marc Holley, Customer Services Manager, Peacocks
Why not get in touch with us about cause related marketing, or read how Peacocks, handbag.com, and Pampered Chef are helping us beat cancer.