Erotic uplift for Breast Cancer Awareness Month

Breast Cancer Awareness Month was given an unusual boost last year – by an erotic boutique.

She Said in Brighton's Lanes was selling pink ribbon pins to raise money for Cancer Research UK and raise awareness of the disease.

Raising awareness and funds

Boutique owner Nic Ramsey said it made perfect sense for the boutique to have a direct link with breast cancer awareness month.

"We are about making women feel feminine and sexy. Like everyone else, women who have had breast cancer or mastectomies want to feel sexy again. And those who have not had the disease want to support those who have," Nic said.

"We have an interest in looking after our customers, helping them look after themselves and helping alert other women to the signs and dangers of breast cancer.

Staff at She Said, and its sister shop Tickled, were also encouraging women to hold "pink" fundraising parties during October.

Nic said: "There isn't one of us here who hasn’t been affected in some way by breast cancer. It's up to all of us to do our bit to help women who have the disease, raise awareness and help research into ways to prevent us getting it in the future."

Support breast cancer research

It's really easy to get involved and help raise money for breast cancer research this October. We've got something for everyone! 

You could organise your own pink fundraising event, take part in a local sponsored walk or buy pink products on the high street.

For more fun ideas and to find out more about our breast cancer awareness campaign this year, visit the It's a girl thing website.